Download Battles to Bridges: US Strategic Communication and Public by R.S. Zaharna PDF

By R.S. Zaharna

This booklet tackles the urgent have to extend the imaginative and prescient of strategic US public diplomacy. It explores the interaction of energy politics, tradition, id, and conversation and explains how the underlying conversation and political dynamics have redefined what ‘strategic verbal exchange’ capacity in today’s foreign enviornment.

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Extra info for Battles to Bridges: US Strategic Communication and Public Diplomacy after 9 11 (Studies in Diplomacy and International Relations)

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And they can’t stand the fact that we are tolerant of each other, that we worship freely and speak our minds. 1057/9780230277922 - Battles to Bridges, R. com - licensed to Feng Chia University - PalgraveConnect - 2011-02-21 The Battle Battles to Bridges Beers was credited with bringing new energy and focus to the Department. S. embassies back to Washington for the first time for training sessions and for discussing common problems. ” During 2003, the State Department sponsored 30,000 professional and other exchanges worldwide and facilitated nearly 500 interviews and press conferences with senior department officials in foreign media outlets.

52 Throughout the period from September 2001 to 2004, the mirror phenomenon is uncanny in its pervasiveness. Side-by-side comparisons of surveys conducted in the United States and abroad reveal that in the regions and even individual countries where America’s favorability was low or had declined, American public opinion of those regions or countries were similarly low or had declined. In several instances not only do the polling numbers match, but so do adjectives, attitudes, and stereotypes each held of the other.

70 Similarly, the comparatively high favorability ratings of the United States among the British public were matched with the high regard most Americans have for Britain. 71 Another telling feature found in the survey research that suggested that America’s communication problem was more than an image problem was the disconnect in the perceptual gaps between American and international public opinion. S. publics? How do American perceptions correspond with those of the international community? The significance of this question relates to the ease and effectiveness of communication.

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